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Mail Pouch ---> History ---> An Original Barn Painter ---> Narrative pg 1 |
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If you were to travel some of the U,S,
routes throughout the Northeastern part of
these United States, such as New York,
Ohio, Pennsylvania, Indiana, Illinois, or
West Virginia, you will probably see some
remains of a now forgotten art of outdoor
advertising by way of the Mail Pouch
Tobacco barn signs. This all started back in 1925 in
Syracuse, New York, when six men, 2 per
truck, started their "barnstorming"
painting: of Mail Pouch signs on barns.
The trucks were Ford model T's with side
curtains. The original six man crew included:
Bill Hart, Bill Bucks, Kenneth Walkerman,
Carl Wunelle, and Maurice Zimmerman. Mr.
Zimmerman, affectionately called "Zim" by
family and friends, is the only living
member of the original crew. He is the one
who tells this story of barn advertising
signs. Zim was 18 when he graduated from high
school near Washington Ct. House, Ohio, in
1924. His brother, Walter, was an
executive with the YMCA, then living in
Youngstown, Ohio. He urged him to come to
Youngstown to find a job. He became
interested in sign painting and went to
night school at the YMCA and worked during
the day as an apprentice in a sign
studio. In August of 1925, Maurice traveled to
Syracuse where he met the contractor for
the sign work which was hired by the Bloch
Brothers Tobacco Co. in Wheeling, W,Va.,
where they manufactured Mail Pouch chewing
tobacco. The money paid to the contractor
to do barn signs was from funds the
Company allotted for Advertising. From
Syracuse they traveled west on main
highways, the U,S. and state highways.
They looked for barns to paint their signs
on. |
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