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Mail Pouch ---> History ---> An Original Barn Painter ---> Narrative pg 3 |
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Before starting a job, Zim said, "We'd
get back and visualize the barn and
picture that sign in your mind. You'd pick
out a board or window, or something to use
as a guideline, and spot on the letters,
like CHEW, and always begin at the top.
It's in rough form when you get it done."
He never used a stencil to letter in a
barn. The words "Chew" and "Treat Yourself To
The Best" were almost always in white, and
Mail Pouch Tobacco, in yellow. "Sometimes
a farmer insisted on a red sign. That was
a bother, and more expensive. We had to
shade the letters in black so they would
stand out. Occasionally I did an oval
background for the sign." "It was the only company that I knew of
that did that kind of barn advertising,"
Zim recalled. Other advertising which
eventually disappeared included:
Fletcher's Castoria for children, Lydia
Pinkman's Tonic for women, Bull Durham,
Battle Axe, and Red Man Chewing
Tobacco. "We called ourselves barn massagers,
walldogs or barn lizards," We called our
big six-inch brushes 'mops' and our
overalls 'skins.' Our skins would get
stiff and crusted like suits of armor.
When they got so bad we could hardly get
into them, we'd throw them away buy new
ones," Zim stated. "There weren't many environmentalists
around in those days to complain about
road signs. Oh, once in a while we'd get
some static - usually from women - not
about the sign itself, but about chewing
tobacco. Sometimes we'd find a lady barn
owner, who liked to chew tobacco. "Pay? When we started it was $50 a
week, and we had to pay all our own
expenses out of that. About 23 years ago I
was getting $115 a week, and still had to
subtract meals and lodging.,," There were the times too, when Zim and
his crew were left stranded with not much
money left while they waited for a Western
Union money order from the tobacco company
to catch up with them "We worked the year around, with just a
week off at Christmas, and it was real
barnstorming!" Zim recalls. |
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